August 8, 2011 10:44 am
Avid readers of the J.Crew catalog have likely noticed a definite constant of late, apart from its reliable collection of chinos and an increasingly impressive number of accessories. That’d be a selected shade of orangey-red lipstick, frequently donned by models like Mona Johannesson and Jacquelyn Jablonski. “There was this cult following with the colour,” makeup maven Poppy King says of the fiery hue-that is precisely why J.Crew decided to collaborate with King to show the custom pigment “concocted” on set right into a marketable, in-house lip color. “They desired to do it with someone who really knows their stuff,” King says, tooting her own horn slightly for good reason. A veteran of the wonder industry, King has become a resource for all things pout-enhancing since launching her mouth-centric product range, Lipstick Queen, in 2006. But experience aside, this actual shade of papaya stumped her. “It was one of the crucial labor-intensive shades I’ve ever done,” she admits. “Initially I did it as a red base and put orange in it. Nonetheless it just wasn’t popping out the manner i needed it. So I flipped it, doing an orange and putting a bit of red into it.” The result’s a highly wearable version of the catalog mainstay that’s slightly sheer-”I wanted the natural lip color to point out through underneath so it is not garish,” King says-with a hint of shimmer to present dimension. “It’s like a very chic tinted lip balm and it suits each person, like a mood ring!” She’s not kidding. The colour is so universally flattering, it sold out almost instantly when it was quietly released on J.Crew’s Web page last week. But a brand new shipment is a-coming-as are other collaborative efforts from King. September will see the debut of her four-color lipstick range for Kate Spade, and “The Magic of Lipsticks” collection inspired by Bakelite jewelry that she created for Boots No. 7 hits Target stores in November. “I’m sort of having slightly of a moment,” King jokes justifiably. It’s about time, when you ask us.
Photo: Courtesy of J. Crew
Tags:poppy king, collaborative efforts